Geysir is a clothing label from Reykjavík founded in 2010. Our distinctive identity derives from the playful incorporation of Iceland‘s traditional knitwear into a timeless, urban style for everyday use. Our brand has gained a significant following amongst locals as well as travelers who demand quality apparel and lasting aesthetics. Geysir clothing is sold widely around Iceland and is now also available online.

In 2017 we added "Home" to our collection, a selection of quality home textiles, bedding, blankets and towels, and will continue to build our Geysir world through clothing and staple home pieces alike. 

Erna Einarsdóttir is the Creative Director of Geysir. She studied fashion design at The Gerrit Rietveld Academy in Amsterdam and got her Masters in fashion design at Central Saint Martins in London, graduating with the class of 2012. Erna moved back to her home country in 2013 after a short work stint at Saint Laurent in Paris and took over as the head designer of Geysir.

"Our ambition is to design beautiful, everyday clothing with character; pieces that tell a story through every thread. With locally sourced textiles and yarns, mixed with quality materials from around the world, each item can be perfectly woven into any wardrobe." 

Erna Einars Head designer of Geysir brand